Comment organiser une campagne de dépistage bienveillante en entreprise ?

How to organize a benevolent screening campaign in a company?

Organizing a screening campaign in a company is a delicate process. If it is poorly prepared or poorly communicated, it risks being perceived as a repressive measure, arousing mistrust, tensions and sometimes resistance within teams. This type of reaction can harm the cohesion and trust between employees and employers, which are essential for a peaceful working environment.

However, it is entirely possible to guarantee collective security without sacrificing the social climate. The key lies in a caring, transparent and educational approach.

At AMA Prevention, we offer a non-intrusive method, focused on raising awareness and building trust. We firmly believe that prevention, when well communicated, can become an opportunity to strengthen cohesion and collective responsibility.


Why avoid a repressive approach?

The risks of a poorly prepared campaign

A poorly thought-out screening campaign can have counterproductive effects:

  • Employee stigma : Affected individuals may feel monitored or marginalized, which could affect their motivation and sense of belonging.
  • Tensions and divisions between colleagues : Poor communication can lead to denunciations, suspicion or internal conflicts.
  • Erosion of trust : If employees perceive the approach as punitive or intrusive, they may lose trust in management, negatively impacting their engagement.

The benefits of a caring approach

Adopting a method based on pedagogy and kindness transforms a sensitive subject into a positive lever:

  • Individual accountability : By involving employees in the process, they become actors in their own safety and that of their colleagues.
  • Cultural change : Clear and open communication encourages responsible behavior, without constraint or fear.
  • Strengthening the employer-employee bond : A well-executed campaign shows that the company cares about the well-being of its teams, which promotes trust and loyalty.

Key steps to a successful campaign

1. Raise awareness before acting

Prevention starts with education. Inform your employees about the health and safety impacts of psychoactive substances:

  • Interactive training : Organize workshops or educational sessions to explain the effects of substances on concentration, reflexes and performance.
  • Context : Emphasize that collective security relies on the efforts of each individual. Highlight concrete examples to illustrate the importance of prevention.
  • Creating a dialogue : Encourage open discussions to allow employees to express questions or concerns.

2. Propose a preventive and voluntary campaign

Effective screening relies on trust and confidentiality:

  • Anonymous and penalty-free testing : Emphasize the anonymous nature of testing to reassure your employees. This approach reduces resistance and encourages voluntary participation.
  • Complete transparency : Explain in detail the reasons, objectives and methods of the campaign. Use clear visual aids to reinforce your message.
  • Personalized support : Offer solutions to affected employees, such as assistance programs or specialized resources.

3. Announce and integrate screening as routine

To avoid any surprise effect or feeling of control, integrate screening into the company's regular practices:

  • Regular communication : Provide advance information on the dates and procedures of screenings, and remind people of their objectives.
  • Standard practice : Show that screening is not an exceptional measure, but a natural component of workplace safety policy.
  • Collective commitment : Highlight the overall objective: guaranteeing a healthy environment where everyone can develop in complete safety.

Case study: A successful approach

Initial context
An SME in the logistics sector was facing problems with reduced productivity and minor accidents. An internal investigation revealed that some risky behaviours related to the consumption of psychoactive substances outside of work were affecting performance.

AMA Prevention Intervention

  1. Awareness phase : Training of employees on the impacts of substances and workshops on collective safety.
  2. Implementation of preventive and anonymous screening : Anonymity helped to overcome reluctance and encourage voluntary participation.
  3. Transparent communication and support : The company offered free access to support services for affected employees.

Results obtained

  • Reduction in risky behavior : A clear reduction in incidents linked to loss of vigilance.
  • Improved team cohesion : Employees praised the respectful and educational approach.
  • Increased Performance : Better focus and increased engagement improved overall productivity.

Conclusion

Organizing a screening campaign in a company is not a trivial task, but by adopting a caring and educational approach, it can become a powerful lever for strengthening safety and cohesion at work.

At AMA Prevention, we support you in this process with adapted, respectful and effective solutions. Don't let tensions slow down your initiatives. Contact us today to guarantee a safe and peaceful work environment.

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